All Things D is reporting that Apple has been approaching TV companies about launching an online subscription service for TV priced at around $30 a month. Delivered via iTunes (and likely using the same technology that they use for renting movies). The iTunes piece is important as that implies more devices than just the AppleTV.
It’s a little hard to know what to make of this, historically Apple has shied away from pursuing a subscription based music service (ala Rhapsody). This is likely because they are making money hand over fist selling tracks for a buck a piece and Rhapsody is struggling to maintain market share and revenue.
I think there are clear parallels to the Movies and TV Business as well. When a “Season Pass” for Family Guy is $49.99, who is benefitting from a flat $30 a month plan? It seems unlikely that it’s Apple and maybe not even the television companies.
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Topics: Services